Tips for Making Your Hotel to Be Attractive to Professional Drivers
Most people prefer to establish their hotels on the major roads because of apparent advantages such as getting attention from the new clients every day and the ability to be easily recognized. Even with the vast market, the trucking driving jobs have increased the number of professional drivers and therefore the need to accommodate them. Here are the top ways of ensuring that you attract the professional drivers into your hotel.
Most of the drivers are always on the road all night and all day, and you should ensure that you come up with a 24hr reception. Having a handful of staffs to attend to the drivers can be beneficial because they wake up early to resume their job.
Understanding how to develop the daytime rates can ensure that you get several clients in your premises. Instead of charging the same rates as for taking the bed the all-night, you should come up with a list of prices for certain hours that the drivers rest during the day.
Having a continental breakfast can ensure that you have several guests in your hotel. The drivers love most of their things hot, and it is essential to give them the key to the small pantry to access the cereal, microwave, toaster and other items.
You should invest in the parking lot and ensure that it is sufficient enough so as to accommodate multiple trucks. When you have ensured that everything is in order, you need to know how you will advertise your services appropriately. It is advisable to be creative on your marketing and advertising ideas so that a vast number of drivers gets to know of your business and services and below are some of the best ways to do it.
Using the radio advertisement can ensure that you reach a broad audience of the truck drivers. Most of the drivers always switch on their radios and therefore it is easy to reach them, and you can also avoid the prime-time which is expensive and go for the late hours or early mornings to reach your demographics.
You will get more advantages of your marketing campaigns when you develop a deal with the trucking companies and advertise in the rest stops. The drivers will always want dedicated customer care and therefore the need to train your staff so as to offer the perfect service.
When you have already completed your marketing and advertisement plans, you should embark on delivering the best service to the drivers because of the nature of job which can be stressing. The professional drivers are paid well, and if you want to accommodate them in your hotel, then you have to develop the special discounts, rates and ensure that you market appropriately.