The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. This will give them a sense of ownership. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can select students who need more help to learn. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. These projects should be done regularly. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Developing this bond later will be very difficult.