You Should be Aware of These Marketing Trends for the Small Business You Have
Are you one small business owner and you are trying to get the word regarding your company? This can surely be a lot easier said than done, especially because of such reason that there are more than 30 million small business in the US. You shouldn’t be discouraged though as there are many things that you can certainly do in order to make others know about your business. Applying these marketing trends will surely help you get started.
Making that elevator pitch is actually the first thing that you may do. You probably have heard about the elevator pitch which is a short description of the company, your mission and vision for the business. When you are trying to spread the word about the company, you have to be prepared to talk about this. Wherever you are, you can be standing next to such loyal customer or a strategic business partner.
It would be a great thing if you spend some time working on such elevator pitch. You must be aware of the important things that you have to include about the business and know what the people are quite interested to know.
One of these marketing trends that you should also do is that you must enhance the online business profile. It is very important that you really control the online profile. You may do this through the website but this only the beginning. Make sure that you also take control of that Google profile. Have you actually found a company as well as discovered that the rectangular box shows up in the search results with the phone number, name and address of the company and those reviews? Being a business owner, you may control the different pieces of information that would show up here through the Google My Business profile.
Also, it is very important to ensure that all of the pieces of information which you put out there is really accurate. When there are seasonal changes to your hours, then you have to update this too. Make sure that you also update your business’ contact information. Through this, then the customers can easily contact you when they require your products or services.
Having a mobile-friendly website is also an important thing to have. There are now many people who are using the internet today and they are accessing the websites through their tablets and also their smartphones and it is very important that the site works very well on different device types. It is essential that you let the people have such quality mobile website experience. Be sure that you will have a website that is really responsive so that you can avoid such.